JAO was launched in 2007 by Gale Mayron and her dad David. David worked as a developmental chemist in Philidelphia when Gale was young and the two always enjoyed the idea of a family business. Their first product was what is now known as Jao refresher, a multipurpose product that cleans hands and also acts as a zit zapper and deodorant. In 2008 they formulated the cult favorite, GOE oil. The duo is committed to creating healthy, multipurpose, unisex products that work.